Google & Government Verification
Guidance through Google certification and the advertiser verification program, step by step.
Request this service
Running ads for government documents and services—passports, visas, driver's licenses, background checks, IDs, benefits, or vehicle registration—means navigating one of Google's strictest advertising policies. Only certified governments and authorized providers may run these ads. Every other advertiser must apply for GODOS certification and complete Google's advertiser verification program before a single ad goes live. Miss a step, and your campaigns stall or your account faces suspension.
This is where most advertisers get stuck. The application requires precise documentation, accurate business details, and evidence that your operations align with Google's requirements. The verification program adds another layer, confirming your identity, business legitimacy, and eligibility. Managing both processes at once—while keeping your ads compliant—is time-consuming and easy to get wrong.
Our Google & Government Verification service guides you through the entire journey from start to finish. We help you prepare a clean, accurate certification application, complete Google's advertiser verification correctly, and position your business to meet policy expectations. We are an independent consultancy and not affiliated with Google, so we cannot guarantee approval—those decisions rest solely with Google—but we make sure your submissions are thorough, accurate, and give you the strongest possible standing.
What’s included
- Eligibility review to confirm which certifications and verification steps apply to your business and the specific documents or services you advertise
- Full preparation and submission support for the GODOS certification application, including required documentation and business details
- End-to-end guidance through Google's advertiser verification program, from identity to business verification
- Documentation checklist and review to catch gaps, inconsistencies, or missing evidence before you submit
- Guidance on the "Not a government website" disclosure Google automatically adds, and how it affects your ad presentation
- Direct support responding to Google's requests for additional information or clarification during review
- Post-approval guidance to keep your certified status and verification in good standing
Our process
- 1
Discovery & eligibility assessment
We start by understanding your business, the government documents or services you promote, and your target markets. We confirm whether you qualify to apply and map out exactly which certification and verification steps apply to you.
- 2
Documentation preparation
We build a complete checklist and help you gather every required document and detail. We review everything for accuracy and consistency so your submission stands up to Google's scrutiny the first time.
- 3
Certification application submission
We guide you through completing and submitting the GODOS certification application, ensuring your business information and supporting evidence are presented clearly and correctly.
- 4
Advertiser verification
We walk you through Google's advertiser verification program step by step, covering identity and business verification, and help you respond promptly to any follow-up requests.
- 5
Review support & next steps
While Google reviews your submissions, we stay engaged—answering questions, addressing requests for more information, and advising on how to maintain compliance once you're approved.
Who this service is for
- Advertisers and businesses that promote government documents or services and need both certification and verification to run Google Ads legally
- Companies whose applications or verification attempts have stalled, been returned, or lack the right documentation
- Agencies managing campaigns for clients in the government documents and services category who need expert support
- New market entrants who want to get certification and verification right the first time and avoid costly delays
Frequently asked questions
Do I need both GODOS certification and advertiser verification? +
In most cases, yes. Unless you are a certified government or an authorized provider, Google requires you to apply for certification and complete the advertiser verification program before running ads for restricted government documents and services. We guide you through both.
Can you guarantee my application will be approved? +
No. We are an independent consultancy and not affiliated with Google. All approval decisions rest solely with Google. What we do is prepare accurate, thorough submissions and guide you through each step to give your application the strongest possible standing.
How long does the verification process take? +
Timelines vary depending on Google's review queues, the completeness of your documentation, and how quickly you respond to requests. We help you avoid common delays by ensuring your submissions are complete and accurate before they're sent.
What is the "Not a government website" disclosure? +
Google automatically adds this disclosure to Search ads in this category unless the advertiser is a certified government provider. We explain how it applies to your ads and help you set clear expectations for your campaigns.
What happens if my documentation is incomplete? +
Incomplete or inconsistent documentation is a leading cause of delays and rejections. Our review process is designed to catch these gaps before submission, so you can respond to Google with confidence and reduce the chance of back-and-forth.