Google Ads Policy Audit
A full review of your account, ads, and landing pages against the GODOS policy, with a prioritized fix list.
Request this service
If you advertise government documents or services—passports, visas, driver's licenses, background checks, IDs, benefits or vehicle registration—you already know how unforgiving Google's rules can be. A single overlooked phrase in your ad copy, a missing disclosure on your landing page, or an unverified account can trigger disapprovals or a suspension warning, cutting off traffic exactly when you need it most.
Our Google Ads Policy Audit takes the guesswork out of compliance. We review your entire advertising footprint—account settings, live and paused ads, keywords, and destination pages—against the current Government Documents and Services (GODOS) policy. Rather than a vague pass/fail, you receive a detailed report that pinpoints every risk and explains exactly why it matters.
The result is a prioritized, plain-English fix list your team can act on immediately. We flag the issues most likely to cause disapprovals or suspension first, then work down to smaller refinements—so you can protect your account, strengthen your standing, and prepare confidently for Google certification and advertiser verification.
What’s included
- A full review of your Google Ads account structure, settings and verification status against GODOS requirements
- Ad-copy assessment covering headlines, descriptions, extensions and restricted claims or terminology
- Landing-page and website evaluation, including the mandatory "Not a government website" disclosure and transparency signals
- Keyword and targeting review to identify restricted or high-risk queries tied to government documents and services
- A prioritized fix list ranking issues by severity, from suspension risks to minor refinements
- Clear, actionable recommendations written in plain English for your marketing and compliance teams
- A readiness assessment highlighting gaps to address before applying for Google certification and verification
Our process
- 1
Discovery & access
We start with a short intake to understand your business, the documents or services you advertise, and your compliance history. You grant read-level access to your account and share the relevant landing pages and websites.
- 2
Deep audit
We systematically review your account settings, ads, keywords, extensions and destination pages against the current GODOS policy, documenting every potential violation and risk factor along the way.
- 3
Prioritized fix list
We compile our findings into a structured report that ranks issues by severity—separating suspension-level risks from lower-priority improvements—with clear guidance on how to resolve each one.
- 4
Review & walkthrough
We walk your team through the report, explain the reasoning behind each recommendation, and answer questions so everyone understands what to change and why it matters.
- 5
Next steps
We outline a practical path forward, whether that's implementing fixes, pursuing certification and verification, or engaging us for ongoing compliance support.
Who this service is for
- Advertisers in the government documents and services space who keep facing disapprovals or unexpected ad restrictions
- Businesses preparing to apply for Google certification and advertiser verification who want to fix issues first
- Agencies and in-house teams that need an independent, expert review of GODOS policy compliance
- Advertisers who have received a policy warning and want to understand and resolve risks before a suspension takes effect
Frequently asked questions
What exactly does the policy audit cover? +
We review your Google Ads account settings and verification status, all ads and extensions, keywords and targeting, and your landing pages and website—checking each element against Google's current Government Documents and Services policy and flagging anything that could cause a disapproval or suspension.
Will this audit guarantee my ads get approved? +
No. We are an independent consultancy and are not affiliated with Google. All approval, certification and verification decisions rest solely with Google. What we provide is an expert, thorough assessment and a clear fix list that gives you the strongest possible foundation for compliance.
I've already received a policy warning—can an audit still help? +
Yes, and time matters. Google typically issues a warning at least seven days before suspending an account, so a prompt audit can help you identify and address the underlying issues within that window. We can also advise on appeals and reinstatement if needed.
Do I need to be certified before you audit my account? +
No. In fact, an audit is often most valuable before you apply. Only certified governments and authorized providers can run these ads without extra steps, while other advertisers must obtain Google certification and complete advertiser verification. Our audit highlights the gaps you should close first.
What do I receive at the end of the audit? +
You receive a detailed report with a prioritized fix list ranking every issue by severity, plus a walkthrough with our team. From there you can implement the fixes yourself, move toward certification and verification, or engage us for ongoing compliance support.