About
Independent GODOS compliance specialists
Learn about our independent, specialist consultancy focused exclusively on Google's GODOS policy, helping advertisers worldwide achieve certification compliance.
We are an independent consultancy focused exclusively on one thing: helping advertisers navigate Google's Government Documents and Services (GODOS) advertising policy. This is a narrow, technically demanding area of Google Ads, and we have built our entire practice around understanding it in depth.
If your business promotes government-related documents or services — passports, visas, driver's licenses, background checks, identity documents, benefits assistance, vehicle registration, and similar offerings — you face a stricter set of rules than most advertisers. Only certified governments and authorized providers may run these ads, and everyone else must apply for Google certification and complete Google's advertiser verification program before their campaigns can go live.
We work with advertisers around the world to prepare for that process correctly, address policy issues at the source, and maintain compliant campaigns over time. We are not affiliated with Google, and we do not claim to be. We are specialists who help you meet Google's requirements on your own merits.
What we do
Our work centers on the practical steps required to advertise government documents and services within Google's rules. We help advertisers understand where they stand, fix what needs fixing, and move through certification and verification with a clear plan rather than guesswork.
Every engagement is tailored to the advertiser's situation, whether you are launching a new campaign, recovering from a suspension, or trying to keep an existing account in good standing.
- Policy audits to assess your current position against GODOS requirements
- Ad-copy compliance review and guidance to align messaging with Google's rules
- Landing-page optimization to meet transparency and disclosure expectations
- Google certification and government verification assistance
- Suspension appeals and account reinstatement support
- Ongoing compliance consulting to reduce future risk
Why specialization matters
The GODOS policy is one of the more complex corners of Google's advertising ecosystem. It combines restricted-category rules, certification requirements, advertiser verification, and mandatory disclosures — and small missteps in any of these areas can stall a campaign or trigger a suspension.
Generalist agencies rarely encounter this policy often enough to master it. They may run excellent campaigns in other categories yet overlook the specific requirements that govern government documents and services. That knowledge gap can lead to rejected applications, wasted spend, and repeated setbacks.
Because we concentrate solely on this niche, we understand its nuances: how the certification and verification processes fit together, why Google automatically adds a 'Not a government website' disclosure to these Search ads unless you are a certified government provider, and how policy warnings typically precede enforcement. That focus lets us give advertisers precise, relevant guidance.
- Deep familiarity with GODOS certification and verification requirements
- Awareness of mandatory ad disclosures applied to non-government advertisers
- Experience interpreting policy language that generalist teams often miss
- A single-minded focus that keeps our knowledge current
How we work
We take an audit-first approach. Before recommending any changes, we assess your ads, landing pages, business model, and account history against the GODOS policy so we can identify the real issues rather than treating symptoms. This gives you an accurate picture of what needs to happen and why.
From there we work transparently. We explain each requirement in plain English, outline the steps involved, and keep you informed throughout. We do not make false promises or overstate what is possible — our role is to prepare you as thoroughly as we can and to represent your case clearly.
Where Google's policy allows, it is also worth knowing that violations generally come with a warning at least seven days before an account is suspended. We help advertisers act within that window and, where possible, avoid enforcement altogether through proactive compliance.
- Audit first, so recommendations are based on evidence
- Clear, plain-English explanations of every requirement
- Honest scoping — no exaggerated claims about results
- Proactive guidance to address issues before they escalate
Our commitment
We are committed to honesty about what we can and cannot control. We can audit your account, improve your compliance, prepare strong applications and appeals, and guide you through certification and verification. What we cannot do is decide the outcome — those decisions rest entirely with Google.
For that reason we do not guarantee approvals, reinstatements, or certification. Any consultancy that promises a guaranteed result with Google is misrepresenting how the process works. Our value lies in preparation, accuracy, and giving your application the best possible footing.
We are an independent firm, not a Google partner or a government entity. Our loyalty is to the advertisers we serve, and our aim is to help you build campaigns that stand on solid, compliant ground.
- Clear distinction between our work and Google's decisions
- No guaranteed outcomes — only thorough, honest preparation
- Independent of Google and of any government body
- A focus on durable compliance, not shortcuts
Frequently asked questions
Are you affiliated with Google or any government agency?+
No. We are an independent consultancy with no affiliation to Google or any government body. We specialize in helping advertisers understand and comply with Google's GODOS advertising policy, but all certification, verification, and enforcement decisions are made solely by Google.
Can you guarantee that my ads will be approved or my account reinstated?+
No, and we would be cautious of anyone who does. Google alone decides on certification, verification, and reinstatement. What we can do is audit your account, improve your compliance, and prepare your applications and appeals as thoroughly as possible to give your case the strongest footing.
Do you only work with advertisers in specific countries?+
We serve advertisers worldwide. Google's GODOS policy applies internationally to those promoting government documents and services, and our guidance is tailored to your specific situation and the requirements that apply to your campaigns.
Ready to get GODOS certified?
Get a free policy audit and a clear path to running compliant Google Ads for government documents and services.