Ad Copy Compliance
We rewrite ad copy and extensions to meet policy requirements without losing performance.
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If you advertise government documents or services on Google — passports, visas, driver's licenses, background checks, IDs, benefits or vehicle registration — your ad copy is under intense scrutiny. A single misleading phrase, an implied government affiliation, or a claim Google reads as deceptive can trigger disapprovals, restricted delivery, or an account suspension warning. Meanwhile, watered-down text drains your click-through rate and wastes budget.
Our Ad Copy Compliance service solves both problems at once. We rewrite your headlines, descriptions, and extensions so they satisfy Google's Government Documents and Services (GODOS) policy while keeping the persuasive, high-performing tone that earns clicks. The goal is copy that passes review and still converts.
We also account for the fact that Google automatically appends a "Not a government website" disclosure to these Search ads unless you are a certified government provider. We shape your messaging around that reality so your ads read clearly, set accurate expectations, and avoid any language that could be interpreted as claiming official status.
What’s included
- Full review of existing headlines, descriptions, and display paths against current GODOS policy requirements
- Rewriting of ad copy to remove misleading claims, implied government affiliation, and prohibited language
- Optimization of sitelinks, callouts, structured snippets, and other extensions for compliance and performance
- Messaging that works alongside Google's automatic "Not a government website" disclosure
- Clarity and disclaimer language that accurately describes your services as an independent provider
- Recommendations to preserve or improve click-through rate while staying within policy
- Guidance notes so your team can keep future ad variations compliant
Our process
- 1
Audit your current ads
We review every active and paused ad, extension, and asset, flagging language and claims that conflict with GODOS policy or risk disapproval.
- 2
Identify compliance gaps
We pinpoint the exact phrases, promises, and implied affiliations causing problems, and explain why each one is a risk under Google's rules.
- 3
Rewrite and optimize
We rewrite headlines, descriptions, and extensions to be fully compliant while protecting the persuasive elements that drive clicks and conversions.
- 4
Review and refine
We walk you through the revised copy, incorporate your feedback, and fine-tune messaging so it matches your brand voice and campaign goals.
- 5
Deliver and advise
You receive finalized, ready-to-publish copy plus practical guidance for creating compliant ad variations going forward.
Who this service is for
- Advertisers whose government-document or services ads have been disapproved or restricted
- Businesses preparing to launch GODOS-related campaigns who want copy that passes review the first time
- Authorized providers and agencies who need extensions and messaging aligned with policy
- Advertisers who received a policy violation warning and want to correct their copy before suspension
Frequently asked questions
Can you guarantee my ads will be approved? +
No. We are an independent consultancy and not affiliated with Google, so all approval decisions rest with Google. What we do is align your copy with published GODOS policy to give it the strongest possible chance of passing review.
Will compliant copy hurt my click-through rate? +
Our approach is specifically designed to keep copy persuasive. We remove the risky elements while preserving strong, clear, benefit-focused messaging so you maintain — and often improve — performance.
Do you handle the "Not a government website" disclosure? +
Google adds that disclosure automatically to these Search ads unless you are a certified government provider. We don't remove it, but we shape your copy so it reads well alongside the disclosure and never implies official government status.
I already have a policy violation warning — can you help fast? +
Yes. Google typically provides a warning at least 7 days before suspension, so revising your copy quickly matters. We prioritize these cases and can also assist with appeals and reinstatement through our related services.
Do you rewrite extensions as well as the main ad text? +
Yes. Sitelinks, callouts, structured snippets, and other extensions are reviewed under the same policy, so we optimize them alongside your headlines and descriptions for full compliance.