Ongoing Compliance Consulting
Continuous monitoring and advice so your campaigns stay compliant as policies change.
Request this service
Google's policies for Government Documents and Services (GODOS) advertising rarely stand still. A campaign that was fully compliant last quarter can fall out of step the moment Google updates its restricted-category rules, adjusts disclosure requirements, or tightens verification standards. For advertisers running ads related to passports, visas, driver's licenses, background checks, IDs, benefits, or vehicle registration, that constant change creates real risk — including warnings and, ultimately, account suspension.
Our Ongoing Compliance Consulting service gives you a dedicated compliance partner on a retainer basis. Instead of scrambling to react after a policy shift, you get proactive monitoring of your ads, landing pages, and account health so issues are caught and corrected before they escalate. We track how Google's GODOS policies evolve and translate those changes into clear, practical actions for your campaigns.
As an independent consultancy — not affiliated with Google — we cannot control or guarantee Google's decisions. What we can do is keep your advertising aligned with current policy, reduce the likelihood of disruptions, and make sure that if a warning ever arrives, you have experienced support ready to respond within the notice period Google provides.
What’s included
- Continuous monitoring of your GODOS ad campaigns, ad copy, and landing pages against current Google policy
- Ongoing tracking of Google policy updates and restricted-category changes relevant to government documents and services
- Regular compliance reviews with clear reports and prioritized recommendations
- Verification status monitoring, including advertiser verification and certification renewals
- Rapid support for policy warnings, with guidance to act well within Google's 7-day notice window
- Compliance checks for new campaigns, ad variations, and landing-page updates before they go live
- A dedicated point of contact for compliance questions as your advertising evolves
Our process
- 1
Onboarding & baseline audit
We review your existing account, certification and verification status, ad copy, and landing pages to establish a compliance baseline and flag any immediate concerns.
- 2
Monitoring setup
We define the campaigns, assets, and policy areas to track, then put a schedule and alert framework in place so nothing slips through unnoticed.
- 3
Ongoing reviews & policy watch
On a recurring basis we audit your live ads and landing pages, monitor Google GODOS policy changes, and assess how any updates affect your account.
- 4
Proactive recommendations
When we spot a risk or an upcoming policy shift, we deliver clear, prioritized guidance — from ad-copy adjustments to landing-page fixes — so you stay ahead of enforcement.
- 5
Reporting & rapid response
You receive regular compliance reports, and if a warning or issue arises, we help you respond quickly and correctly, coordinating any appeal or reinstatement steps needed.
Who this service is for
- Advertisers running ongoing Google Ads for government documents or services who need continuous compliance oversight
- Businesses that have completed certification and verification and want to protect that standing over time
- Agencies managing GODOS campaigns for clients who need specialist policy support
- Companies that have faced a prior warning or suspension and want to prevent recurrence
Frequently asked questions
How is this different from a one-time policy audit? +
A one-time audit gives you a snapshot of your compliance at a single moment. Ongoing Compliance Consulting is a retainer relationship that continuously monitors your campaigns and Google's evolving policies, so you stay compliant over time rather than only at one point.
Can you guarantee my account won't be suspended? +
No. We are an independent consultancy and are not affiliated with Google, so all enforcement and account decisions rest solely with Google. Our role is to reduce risk through proactive monitoring and to support you quickly if any issue arises.
What happens if Google issues a policy warning? +
Google typically provides a warning at least 7 days before suspending an account for policy violations. With ongoing consulting, we help you interpret the warning and take corrective action well within that window to protect your account.
Do you keep track of Google policy changes for me? +
Yes. Monitoring how Google's GODOS and restricted-category policies evolve is a core part of the service. When relevant changes occur, we translate them into practical steps for your specific campaigns.
Does ongoing consulting include help with verification renewals? +
Yes. We monitor your certification and advertiser verification status and assist you in keeping them current, so lapses don't put your advertising at risk.